Why you should look at Google and not Facebook as a model to stay ahead

Rocket Ship vs. Time bomb

A view point on why setting the company culture from the very beginning of the venture can be important. This article compares Google and Facebook strategies to sustain in the market, and highlights that Google's breakthrough innovation culture is a better model than Facebook's incremental innovation culture.

Excerpt:
"Maybe Facebook will continue to jazz up its Timeline and improve its search capabilities. It will, for sure, buy or copy more hot products such as Instagram,Pintrest, and Foursquare. But it won't develop any earth shattering technologies because it doesn't do Google-style "moonshots"—it just doesn't have the culture and DNA. It is still the social network that the kid in the dormroom built. - Read Full Article

Takeaways:

• Continuous breakthrough innovation as an important strategy
• Developing the right corporate culture should be a big consideration from the start of the venture
• Does building "Goodwill" let business get away with doing what its wants?