We discussed in the previous class that Microsoft which was a leading innovator in the 90s has lost it's edge. It has failed in every arena it has entered since 2000. Be it search, social networking or cloud companies like Google, Facebook, Amazon have taken substantial lead and Microsoft has been trying to catch up ever since. This is another attempt by Microsoft to gain some market share in the search engine market. It will not only improve the look and feel of Bing but also add more search features. In my opinion Google is so dominant in this market that this looks an attempt which does not make sense. Microsoft instead should look at other market opportunities like phone or cloud where it has better chances. The full article is here:
http://www.techradar.com/news/internet/web/bing-com-joins-one-microsoft-fold-with-new-look-search-experience-1181806
http://www.techradar.com/news/internet/web/bing-com-joins-one-microsoft-fold-with-new-look-search-experience-1181806
Google will definitely be the leader in search for a while, although Microsoft has to try and keep up. It will be tough! Google's recent 'hummingbird' update to their search algorithm only makes them stronger. This ewes search algorithm will focus more on trying to understand the meanings of and relationships among things, as opposed to its original strategy of matching keywords.
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