Second Screens, Out of the Trough! - Finally, a chance to monetize

The Gartner Hype Cycle charts the introduction of new technology via distinct phases, with the first three being Technology Trigger, Peak of Inflated Expectations, and the aptly-named Trough of Disillusionment. The sense is, that with the companion screen, the industry is past these three phases and setting off up the Slope of Enlightenment and towards the Plateau of Productivity. In other words, we are getting to the point where there is the chance to properly monetise all this effort. - See more at: TVTechnology.com

Implications and applications:

• Coming of Television Commerce
• Customized / Personalized 2nd Screen Commercials
• Customized Content and Social TV to become main stream
• Measurement matrix for TV/2nd Screen advertising