Saturday, September 28, 2013

Jeff Bezos Quotes: What's not going to change?

Amazon's success is commonly attributed to the founder and CEO Jeff Bezos, who is well known for his unique business leadership. He is also quite quotable. I found it very interesting to read some of his quotes, understanding what he thinks and does differently.

One of my personal favorites:
"I very frequently get the question: 'What's going to change in the next 10 years?' And that is a very interesting question; it's a very common one. I almost never get the question: 'What's not going to change in the next 10 years?' And I submit to you that that second question is actually the more important of the two -- because you can build a business strategy around the things that are stable in time. ... [I]n our retail business, we know that customers want low prices, and I know that's going to be true 10 years from now. They want fast delivery; they want vast selection. It's impossible to imagine a future 10 years from now where a customer comes up and says, 'Jeff I love Amazon; I just wish the prices were a little higher,' [or] 'I love Amazon; I just wish you'd deliver a little more slowly.' Impossible. And so the effort we put into those things, spinning those things up, we know the energy we put into it today will still be paying off dividends for our customers 10 years from now. When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it."

This is, I believe, a very useful perspective for strategic planning. As we discuss IT strategy and transformation through digital technology, it will be really helpful to think this way as well.
What are other things that you think will not change for Amazon? What about your industry?

1 comment:

  1. This is a good way to frame and anchor IT strategy and business strategy. Great blog post. Look forward to all the groups highlighting this as part of their sector work.

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