Yesterday I upgraded my phone and iPad to the new ios 7. As a user, I was pleasantly surprised by the brand-new interface design: the font,the color, the ways the icons of the apps come out when you touch on it, all new experience. I also experience a faster response whenever I touch the screen. Some may say that these are not innovations but as a customer I love these subtle changes Apple make in design.
This interview with Tim Cook by Businessweek helps us to understand Apple's strategy in the smartphone and pad markets and how Apple differentiate themselves from other competitors:
"So I think in most markets in consumer electronics, there’s always a large junk part of the market. We’re not in the junk business. We don’t want to make something for that. What we want to do is make a really great product and provide a great experience. And I’m sure we’ll get enough customers that want to buy that. We want to please them."
It is also very interesting to hear Tim's opinion on the iOS and Android system. The comment on the fragmentation of Android as a reason for him not to worry about the market share of iOS makes sense at least for me.
This is the link to the original article:
http://www.businessweek.com/articles/2013-09-20/apple-ceo-tim-cooks-complete-interview-with-bloomberg-businessweek
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