Patrick's comment in class got me thinking about Google v. Facebook as far as tracking what users say and do. His point was that Google knows what you've already done (purchases, searches, driving directions) while Facebook knows what you say (feelings, perceptions, topics of interest) which likely influences what you might do in the future.
How will each of these data channels converge in the future? To Venkat's point on P&G's marketing re-organization - bridging that 'engagement gap' between customer values and behaviors will be vital for firms of the future. What does everyone else think?
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