Wearables as a Fashion Trend

With the impending release of Samsung's smart watch on September 25th and Google Glass becoming available to the general public in 2014 (I believe), I thought the wearables trend, cited in Mary Meeker 2013 report, was good to note.

Especially interesting for the wearables market is how much fashion trends will play a role in adoption. Many articles, blog posts and even an SNL skit have made it a point that wearables need to find a broader appeal than only within early-adopter techie communities.

A post in NY times Bits Blog shows that even early adopters, like a reporter for Wired, describe the glasses as "dorky." Trying to change that perception, Google Glass devices have made appearances on runways at NY fashion week and even this September in a spread in the most well-known, trend-setting magazine in fashion, Vogue--see a picture from the magazine below.

Magazines and print media in general have been so rocked by technology trends that it seems almost ironic that now this form of very traditional media might be just what high-tech wearables need in order to help make a mass-market impact.