Dell 2.0: Advising Michael Dell on its Reinvention.

It is now official. Dell has been taken private led by Michael Dell, who said that: "taking the PC maker private will unleash the creativity and confidence of the company he founded in his college dorm room in 1984, as it seeks to reinvent itself and focuses on business software and services." In saying so, he has stated that the focus of reinvention will be on business software and services. Not on new hardware or the business model of creating hardware that propelled Dell to be a PC leader in the 1990s (as a dominant reseller of Wintel architecture).  The future of Dell appears to collide directly against IBM, HP, Accenture, Infosys and other business consultancy companies that are rooted in technology services. 

We will discuss IBM soon in the class. In the meanwhile, it is worth thinking about how Dell can truly reinvent itself in the business services marketplace.  Please feel free to provide your responses. What advice would you give Dell? Pick one advice and support it.