Technology for Privacy Preserving Data Analytics

Commonwealth Scientific and Industrial Research Organisation (CSIRO) is the federal government agency for scientific research in Australia. CISRO has developed a technology called Privacy-Preserving Analytics (PPA) that allows personal or commercially sensitive data to be statistically analyzed while protecting confidentiality and privacy. CISRO has clearly identified the need to balance consumer privacy and provision of enough information for decision making based on analytics. The CSIRO developed methods and demonstrator software perform statistical analyses in a secure environment, then filter the results delivered to the user so that confidentiality and privacy are protected. Similar technologies can be useful for retailers who want to perform customer segmentation and target marketing and at the same time maintaining customer privacy. It is basically a win-win situation, where a retailer's purpose of data analytics is served and also it would attract high volume of consumers to the retailer if they know that the technology used by the retailer would not compromise their privacy.
The original link is here:
http://www.csiro.au/solutions/PPA