Why aren't we seeing more Privacy Laws?

Privacy has become an increasingly important subject from small talk between friends to important discussions among Congress and key figures. Controversy strikes me when everyone admits the importance of the subject however very little is done to protect consumers and individuals.

For example, "Even with Europe in an uproar over intrusive United States surveillance, its leaders are looking for ways to slow down legislation aimed at preventing violations of privacy at home." Europe has experienced violation to privacy from the USA. However, not even this is enough for them to pass a law for privacy!

Also, "In Washington, lobbyists from technology, marketing and related industries have effectively put the brakes on privacy protection legislation. Lawmakers have done nothing to advance a consumer privacy bill of rights that President Obama proposed in 2012, which would have allowed consumers to restrict the data collected and required businesses to give individuals access to files about them. And despite the Federal Trade Commission’s support for a “do-not track” option on Internet browsers that could prevent advertisers from monitoring consumers online, it has not been implemented."

This is why different states have decided to take matters into their own hands, by issuing state privacy laws. The problem with state rules is that each are different, and in some cases contradict each other, making it harder for the different companies to manage their activities taking into consideration these laws. Will we see them pushing back any time soon? I personally believe that they will, and this will cause pressure on the states to amend the laws or to come to a consensus and write a federal law. 

Is this an ever-lasting fight? I think it will definitely be longterm.