I thought the most incisive graphic was exhibit 4 which showed cable TV's declining share of what Business Insider is now calling the "video market".
Business Insider offers several reasons for the decline such as increasing quality of programming on premium channels (AMC, HBO, etc). But they identify the main reason as a shift to watching movies on the internet and/or mobile devices. It will be interesting to see how cable TV providers pivot their business to capture this new method of consumption. Google Fiber is already threatening to pioneer streaming TV, so in my opinion, Comcast and others better act fast.
The number of people who watched TV online was up 34% vs. the same period last year. Netflix is driving a lot of this growth and is seeing success with its own programming (House of Cards and Orange is the New Black). There is also a possibility that AT&T or Verizon could enter this space by making deals with the studios to stream content or offer their own bundle with cell phone, home phone, cable, internet and subscription video on demand (SVOD) streaming service. Since T.V shows accounted for 80% of the streams for SVOD, Comcast would be smart to continue building partnerships with Netflix and other SVOD providers. In fact, Netflix will soon have their own channel on Comcast. Comcast already acknowledges that their number of cable t.v. subscribers is declining. The growing strength of their broadband Internet subscription service (which finally outnumbers cable t.v) and their ownership of NBC content should insulate them for a little while as they try to innovate and fend off competitors like google fiber..
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