Nike's Leadership or Expansion?

This summer Nike released their Making app for free via Apple's App Store.  This app, built primarely for clothing designers and manufacturers, provides detailed information about the environmental impact and long-term sustainability regarding certain materials.  After nearly six years of research cataloging the 75,000 plus materials (linked article states 75,000 materials but Nike website sites 16,000 materials in use each year) used in their products, Nike created a scoring system for each material.  That scoring system is now referred to as the Materials Sustainability Index.

The industry leading tactic of such an effort seems obvious given Nike's unparalleled commitment to sustainability and transparency.  But I also question if this is just a new layer to Nike's business that they've selected to give away for free with the intention of monetizing other layers; for instance other services or environmental consulting?  

Nonetheless, this sleek app may have just set a new standard for the retail manufacturing industry.