Sunday, September 29, 2013

Threadflip- future threat for EBAY?



threadflip.jpeg 
Threadflip is a relatively new San Francisco-based resale market place for women's clothes. 

Where does it differ from other resale market places such as EBAY: the level of service.

1- Threadflip is tailoring each experience based on unique personalities and tastes. 
2- Site feels more human and personal- uses facebook profile to create a different relationship between buyer/seller
3- Provides and end-to-end shipping solution for sellers that don't want to go to the post office
4-"white glove service" for sellers who want to be less involved (they do the photographing, listing and shipping for you)
5- A format that enhances browsing, resulting in shopping for things the customer didn't know they wanted
6- Making blogging part of the experience for those who want it


This small business is growing like crazy leveraging on their amazing conversion rates of sellers becoming buyers and buyers becoming repeat-buyers. 

"Threadflip is at the intersection of a couple major trends happening in the technology world right now. It is part of the “sharing economy,” where people can make money from their underutilized assets and/or time. With this sector, fashion “re-commerce” has taken off as sites like Threadflip, Poshmark, and TheRealReal make it easier (and more fun) to sell used clothing online. This latest update also speaks to a shift toward “social e-commerce,” where your friends and personal preferences are factored into the online shopping experience. Looking for clothing online isn’t just about search anymore. Advancements in social networking and “big data” mean that we can be presented with things we are liable to like, rather than proactively seeking them out."

It is clear that this social-based commerce is going to become the norm. How will this revolutionize the retail stack? How will Threadflip influence the business models of other resale markets like EBAY?

Thoughts?


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