Threadflip is a relatively new San Francisco-based resale market place
for women's clothes.
Where does it differ from other resale market places such as EBAY: the
level of service.
1- Threadflip is tailoring each experience based on unique personalities
and tastes.
2- Site feels more human and personal- uses facebook profile to create a
different relationship between buyer/seller
3- Provides and end-to-end shipping solution for sellers that don't want
to go to the post office
4-"white glove service" for sellers who want to be less
involved (they do the photographing, listing and shipping for you)
5- A format that enhances browsing, resulting in shopping for things the
customer didn't know they wanted
6- Making blogging part of the experience for those who want it
This small business is growing like crazy leveraging on their amazing
conversion rates of sellers becoming buyers and buyers becoming
repeat-buyers.
"Threadflip is at the intersection of a couple major trends happening
in the technology world right now. It is part of the “sharing economy,” where
people can make money from their underutilized assets and/or time. With this
sector, fashion “re-commerce” has taken off as sites like Threadflip, Poshmark,
and TheRealReal make it easier (and more fun) to sell used clothing online.
This latest update also speaks to a shift toward “social e-commerce,” where
your friends and personal preferences are factored into the online shopping
experience. Looking for clothing online isn’t just about search anymore.
Advancements in social networking and “big data” mean that we can be presented
with things we are liable to like, rather than proactively seeking them
out."
It is clear that this social-based commerce is going to become the
norm. How will this revolutionize the retail stack? How will Threadflip influence the business models of other resale markets like EBAY?
Thoughts?
Fresh off the tail of Monday's class on eBay and Amazon, Google answers "Yes" to the question, "Does eBay play in the same stack as Google?" Last Wednesday, Google announced a same-day shipping service titled, Google Shopping Express, further blurring the stack lines of the tech giants we've discussed thus far. The service is in direct competition with eBay Now (one-hour delivery service), and as you may correctly suspect, Amazon as well. Just don't expect eBay to retaliate with a self-driving car...or maybe...
