I found this interesting video while researching materials for the class project. Here are a few major points I like about it:
(If you're on a time constrain at least watch the last 3 minutes of the video.)
- The shopping experience is a very important differentiating factor for a retail company
- This great shopping experience that we seek can be done without technology - this notion of knowing the individual customer well, predicting what the customer wants and needs etc.
- However, we need technology in order to provide this better shopping experience at scale
- "Listen to your customers and what they are doing, and respond in kind. And that is the future of retail."
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